BANT – BANT is an abbreviation for Budget, Authority, Need, and Timeline.
Budget – Does the prospect have the capacity to afford your products and services?
Authority – Who takes the decisions to buy in the organisation?
Need – Does your product/service meet the requirements of the customers?
Timeline – What is the timeline of your prospect for buying the product/services?
When at least three out of these four criteria are fulfilled, then only a lead can be considered as a qualified one.