State of Social Media and CX: Key Insights From Q1 2021
In the Q1 2021 Social Media and CX Trends Report, Socialbakers provides an analytical look at the growing importance of customer experiences and the data in paid, organic, and influencer marketing that marketers need to know to deliver stellar CX in 2021.
Highlights of this report include the effects of social on the pre- and post-purchase customer journey and the role of empathy in closing the CX gap. Socialbakers data also highlights a 60% YoY increase in digital ad spend, as well as regional and industry breakdowns of ad reach and CPC.
The report also details some developments in influencer marketing, including #ad usage and which type of influencers have increased their interactions compared to last year.
Delivering great CX has never been more important, and this report provides insights and data for marketers to make decisions that will benefit their audience and achieve the goal of putting the customer first.